Advancing Data Entry UX

Our ask was to help Yellow increase the number of documents processed per hour by 25% while reducing user error rates.

Yellow is a “Super Regional Carrier” comprised of Holland, New Penn, Reddaway, YRC, HNRY companies. Yellow’s team of Billers processes upwards of 70,000 Bills of Lading (BOLs) each day. Our goal was to help Yellow increase the BOL Bills Per Hour (BPH) by 25% while reducing user error rates and leveraging AI/ML technology to pre-populate as much information into the SBE form by reducing overall effort and cognitive load for all users.

Yellow partnered with Nexient on a 12-week Strategic Discovery engagement to analyze, evaluate, and help improve their Streamlined Bill Entry product.

Our Design Process

• Conduct strategic discovery into their billing process & propose improvement.

• Analyze existing product strategy, user journey, user experience, and build an updated product roadmap, user journey maps, and user personas.

• Evaluate & recommend UI/UX improvements for efficient SBE data entry & AI/ML Improvements.

• Perform technical deep-dives to understand their products, capabilities, and propose recommendations for maximum throughput and minimum latency.

• Analyze AI/ML tools and technologies for additional efficiency improvements by providing concrete recommendations to the Yellow Executive, Product, and Software Engineering teams.

The Results

• Our Strategic Discovery work to modernize their Streamlined Bill Entry application and experience led to Nexient being awarded a contract to deliver the new SBE application.

• An opportunity to accelerate additional efficiency improvements and capabilities from automation based on the findings & learnings from the Strategic Discovery effort.

• Build additional Agile and Product maturity within the Yellow SBE team that can be subsequently scaled to the larger IT organization.