YM.com | YM Magazine
September 14th, 2004 | Published in Experience
YM.com; YM Magazine/Gruner + Jahr
Technical Director, New York, NY 2001 – 2004 – ym.com
Created daily content updates including: static content, site features, weekly polls, quizzes, site graphics, and bi-weekly newsletters. Worked closely with editorial, sales, marketing, circulation, fashion, IT, and business departments to manage current and future site development and maintenance, increase site exposure and ad revenue, and create promotional features. Designed, created, and programmed innovative interactive editorial and marketing features and tools from storyboarding, development, and deployment. Managed massive site redesign from planning, site schematics & wireframes, development, migration, transition, and testing the redesign integration. Programmed and monitored website within InterWoven TeamSite CMS. Created bi-monthly newsletters, which were sent out using Doubleclickâs DartMail tool to over 650,000 users. Built and managed development of Community Bulletin Boards and Chat Sessions where our users could communicate with others on a variety of issues. Implemented and created advertising and circulation banners, code, and promotions. Assisted editorial staff with copy editing, print/website integration, writing quizzes, interviews, and movie/music reviews. Won Two Awards from MIN: Best Site Integration with Print (2003) and Best Redesign (2004).
