YM.com – Technical Director
From 2001 – 2004, I was Technical Director of YM.com, the website for YM Magazine. Over the course of my time at ym.com, the website won two awards from MIN: Best Site Integration with Print (2003) and Best Redesign (2004).
In late 2000, YM Magazine decided to transform ym.com from a six page website which only featured sparse online content, marketing materials, and subscription information to a fully developed companion website that truly complemented the print magazine. They hired Andrea Pyros to lead this effort as Editor-in-Chief of the website. Her mission was to grow the online experience to better enable the magazine to engage with their readers; but to realize her vision, she needed a team.
I had known Andrea for years and after helping her with several small projects for YM, I accepted a full time position to help her and team to transform ym.com into a destination website with original daily content, robust message boards, expanded marketing materials and integration, data analytics, and subscription tools.
Specifically my contributions and responsibilities included:
Over the course of three years, our five person team, along with help from the YM Magazine staff, was able to grow ym.com from a six page website into robust web destination with original daily content, highly active message boards, and a subscribed email readership of over 650,000 users.