The Wagging Tail

TheWaggingTail.com

BACKGROUND

In 2012 I sat down with Keith Durst, owner of The Wagging Tail, to redesign and rebuild his doggy daycare company’s website.


THE PROBLEM

Keith wanted to focus his site rebuild on what set his business apart from other pet care centers and boarding services. The quality of his team’s care for client’s dogs, as well as his own, were always at the top of his priorities, along with every member of his team. Additionally, he wanted to attract new customers, as well as giving them a simple way to pre-register and fill out paperwork before coming to the facility. He also wanted an easy to use system that he and his team could maintain without too much assistance from myself after the website had launched.


THE PROCESS

Over the course of the project, I spoke with clients and employees about what brought them to The Wagging Tail and more importantly, what kept them there. The facilities and convenience of their services was usually top of the list, though customers always talked about the happiness of their pets. How does one measure the happiness in another person and or pet? For most pet owners, our pets are an endless source of love and joy for us, it seems only fitting that we give them the best care that we can. I wanted to highlight the people that make The Wagging Tail special, while also representing what clients could expect for their pets during their visit.

LOGO REDESIGN

The logo, which featured a drawing of Keith’s German Shepherd, was in need of a refresh. Keith had been practicing law professionally for many years, but it was his German Shepherd who compelled him to start The Wagging Tail. As such, it was vitally important to Keith to keep the image of his Shepherd within the logo. I stripped the outdated copy and drew up a more playful logo. The circle would remain as the company’s icon, but the text needed to be more playful and representative of the brand.

DESIGN & DEVELOPMENT

Once again I chose to use WordPress as the website CMS. I worked with Keith to gather all of the necessary materials, images, content, and information that I needed. The images were lacking, so I reshot all of the images for site with some help from a friend and the employees. Fresh images, some taken from the point of view of a dog, will always help current and potential customers evaluate The Wagging Tail’s facilities, employees, and intrinsic value for their services. I used a great theme from ThemeTrust.com to build the site quickly, train the staff to edit content, and incorporate a social media strategy that suited their needs. The Wagging Tail also features two password-protected, live cameras which allow customers to check in on their pets whilst in the care of The Wagging Tail.


THE SOLUTION

TheWaggingTail.com launched and was met with many happy customers commenting positively on the site redesign. The Wagging Tail is located at 77 Worth Street, New York, NY 10013.


WORK SAMPLES

1. See more: TheWaggingTail.com

Please Note: These work samples are not for distribution.